Dunno if you’d share the same p.o.v., when it comes to under garment, the market bias to women’s product (/business) over men’s, and the choices for men aren’t diverse nor great neither: funny colour, cartoon prints or branded waistband. Yikes! All in all, the teen market’s taste, remotely cares about what grown up men want as if they don’t exist. It’s truly difficult to find something decent, simple and clean, especially in classic briefs. Once again, the online retail platform solves this problem. Coincidently, two brands surfaced: The White Briefs and Ron Dorff. Something to do with their Swedish root maybe, what really appeals to me is their modern genuine approach and eclectic styling. They both offer, with attention to details, no frill undies and loungewear basics and market in such unpretentious way. While TWB included all men, women and kids, Ron Dorff focuses on men’s 24/7 needs such as undie, gym, swim, body care, and even energy drink. See, with underwear, the neater the better, how difficult is that?

In Thier Own Words   |   The White Briefs’ vision is clear. We want to meet our customers with a new range of compelling everyday items. It’s about thoughtfullness and vitality, being visionary and to invigorate the business. The shapes are classic with an eye on subtle adjustments and detailing. The White Briefs’ takes social and environmental responsibility and delivers a high quality product in all aspects. Organic farming is a production method that not only respects human health and the environment, but is also a model of sustainable development, that improves the quality of the resources of local communities, helping them to face global competition. We are using GOTS certified fabrics. The White Briefs’ HQ is located in the surroundings of the breathtaking landscape of Österlen in the southern part of Sweden. For The White Briefs, humanity, quality and 360 degrees of new thinking solutions are the key ingredients.                                                 http://www.thewhitebriefs.com