Personal endorsement + Youtube clips = successful product launch

After the coverage in many February issues worldwide (Elle Fr & Russia, VogueParis) came out and within days of exposing on Youtube and other online publication, she knows there’s no better marketing tools other than her own physic. Kate Moss launches her creations for Longchamp, the French handbag label she’s modeled since 2006, simply by stepping out of the doorstep, just to be in line with the news. They threw a launch party in Paris in which was attended by Loulou de la Falaise, Vahina Giocante, Carine Roitfeld among others, as seen here.