“Bring me Isaac.” commanded Miranda Priestley. As we’re all anticipating the FW09 ad. campaign list, I almost forgot to mention one of the best campaigns I’m fond of this season, the SS09 Liz Claiborne campaign. This is Isaac Mizrahi‘s first season for the brand and I think it’s great, and his cheerful spirit really expresses through the vibrant image. It’s all upbeat and optimistic, busy and eclectic but not over-crowded. The colours pop without blinding your eyes when pieces look clearly and deliciously - chic and functional to any given city girls or first lady for that matter, utterly New York. You see more styling from Liz Claiborne‘s website which is interactive and sensible without disturbing flashy layout. Everything is friendly and approachable, and human, simply great.

The campaign in fact reminds me of a dinner gathering I had when tsunami’s influence first hit HK 6-7 months ago. It was on a Saturday evening, few of my VM friends were late, by the time they came, they all look tired, exhausted and upset. In order to catch the weekend business, they were told by urgency order to transform the entire store floor from the stylish black/white tone to a perkier colour palette at key stores all in one day, that included clothes on rack and on mannequins. Such gesture, without a doubt, was aiming to ooze feel good factors and stimulate shopping impulse. Funny that I went to a shop across the road before that dinner, and the clothes were dark, washed and distressed, totally couldn’t imagine who’d like to touch them then, not me for sure, all I knew was couldn’t wait to get out of that place; so when they told us about the hectic day, I feel for them but it was necessary though. For sure.

Checked Isaac Mizrahi‘s own website as well, it’s as fun as one can get. Apparently he would have reality show about ‘The Fashion Show’ which will premier on Bravo TV on 7th May. But before that, if you like The City, check out the ‘Watch Isaac’ section, ‘Making the Collection’, and ‘Yesterday@475 video’. These are what you’d expect from the big Papa of reality show.