Love him or hate him, I like his work at Purple, and getting to like his fuck you attitude. Funny that, I just told my friend to check this brand few days ago. Mr Olivier Zham of Purple Institutes shared his view on The Kooples, and posted this -

WE’D RATHER STAY SINGLE

We recently received the second issue of this THE KOOPLES magazine. The first one, we turned a blind eye but now it’s getting to be too much. In Berlin and New York, men have been developing personal style, but this brand single-handedly reveals the uninspiring emptiness in the predictable style of young French men today. For the first time in quite a while, there is a new, emerging nightlife scene that is gaining worldwide notoriety but this parasite brand has jumped on the bandwagon, commercially exploiting this new terrain in the worst possible way. The problem with the French boys’s look? It’s clean, brainless, too self-conscious and made to “please” girls. This irritating campaign forces us to realize how the “Frenchies” are so directly influenced and overloaded by fashion information that they can no longer make their own sartorial decisions without looking like fake New Yorkers or quite simply taken right out of a THE KOOPLES advertisement. Guys — it could be more interesting to rediscover AGNES B! Or just stick with A.P.C.! Text and photo Olivier Zahm [source]

Votre attention s’il vous plait. When you have something to say, say it loud. Scream if you like. Bold the words with CAPITAL letters. That’s exactly what Olivier Zham did. Again, is it something only French could do? To whine about your peers?